Founded in 1992, Bassett & Walker International, Inc. is a global leader in the procurement and sale of agricultural commodities. BWI had a clear desire to visually differentiate itself from its competitors, utilizing motion picture to explain its complex and often risky business. We produced a dramatic trailer that clearly summarizes the firm's operations. With only 60 seconds to work with, our experienced business writer ensured that not a word was wasted.
Make-up giant Sephora worked with Toronto Life magazine to create "The Look", a cross-branded feature prominently displayed in the pages of Toronto Life's annual Stylebook. TL's web content mirrored the print magazine supplement, with the addition of five short video spots featuring insight and wisdom from the city's best dressed. These combined elements kicked off Sephora Canada's #ColourfulWisdom campaign.